Build a Credible Reputation for Your Franchise with Our Marketing Experts
No matter how large your business is—from a local two-shop operation to a nationally recognized brand—your reputation is everything. However, when it comes to franchises, it can be difficult to maintain a cohesive reputation. In order to keep your locations consistent, you’ll need a system that is easy for franchisees to implement but also enhances your brand image.
At Salem Surround, we’re here to help you build a credible, positive reputation for your franchise. We know that perception matters, especially when it comes to sales, and our franchise reputation management services give you the power to influence how the public feels about your brand. Our services cover various platforms for a well-rounded approach to reputation management.
Franchise Reputation Management Explained
The perceived value of a company is just that—perceived. The public opinion of a brand can be a blessing or a curse, depending on how your consumer base feels about your company. Franchise reputation management refers to the process of monitoring brand interactions and taking corrective actions when needed to maintain a positive company image.
At Salem Surround, our effective reputation management strategies for franchises are tailored towards businesses with multiple locations. We want you to present your brand exactly as you envision it, and we use advanced brand management techniques and franchise-specific search engine optimization (SEO) to give you control over how your brand is presented.
The Importance of Franchise Reputation Management
Did you know that the vast majority of consumers trust online reviews just as much as personal recommendations they receive from friends or family? This forces your franchise to rely on online reviews to support your brand reputation. One frustrated customer can spell disaster for your business, especially if you don’t have many reviews to begin with. If your business has multiple locations, one bad review can have far-reaching impacts and affect other locations that the customer hasn’t even visited. While you can’t control when or how a customer reviews your business, you can control how you respond to that review and how you work to correct it.
Our digital marketing experts at Salem Surround offer comprehensive franchise reputation management services to put you in control of your brand’s image. Our methods include the automation of franchising management, making it easier than ever to respond quickly to customer concerns and address any potential problems before they escalate.
The Benefits of Franchise Reputation Management
- Local Visibility: Franchise reviews have a massive impact on your local SEO performance. The better your reviews, the higher your SEO score.
- Customer Engagement: Brands with better reputations are more likely to engage with customers. That’s because the average consumer is more likely to engage with your brand if they see that you already have a positive online reputation.
- Business Insights: While managing your reputation, you can gain valuable insights into what works and what doesn’t. We’ll use this information to constantly update and improve your online marketing efforts.
- Boosted Revenue: The better your reputation, the more customer engagement - and the more customer engagement, the more revenue you can expect from sales.
Salem Surround offers reputation management services for businesses of all sizes, in every industry. Find out how we can help your franchise grow and thrive by scheduling a strategy call with our team today.