Washington, D.C. is our nation’s capital, and it is home to almost 700,000 proud Americans. The median household income is more than $86,000, and 69.9% of residents are enlisted in the civilian labor workforce. 90.9% graduated from high school, and 58.5% achieved at least a bachelor’s degree.
Washington, D.C. is a multifaceted city with a diverse population, which means your business can customize its marketing strategy to appeal to specific demographics. 46% of the population identifies as African American, and 11.3% of residents identify as Hispanic. In addition, the city hosts a high number of veterans.
Our expert marketing specialists at Salem Surround know exactly how to tailor your content to target specific audiences, making it easy for your local business to generate new leads.
Local Radio Marketing in Washington, D.C.
Washington, D.C. is a political mecca and cultural hotspot. Local radio remains incredibly popular, with 83% of Americans over the age of 12 listening to a local radio station at least once in any given week. When your business produces compelling content for the airwaves, you are bound to reach a wider audience.
How can your business differentiate its products and services from the crowded Washington, D.C. market? You enlist the help of Salem Surround. Our team knows exactly what works and what doesn’t, and we can help your business’s broadcasting, programmatic audio, and streaming marketing make a splash in a crowded playing field.
Local Flair for a National Market
Let our expert marketing specialists at Salem Surround help your brand beat the competition in Washington, D.C. To find out how your business can spread its message to the right audience, get in touch with our team.
Learn more or receive a free digital presence evaluation. Contact us today.